Origins of Rahua
Best of 2012
For centuries, women from the Quechua-Shuar tribes have traveled deep into the Amazon rainforest to prepare a highly potent, restorative oil they call Rahua (ra-wa) – believing it to be the secret to their thick, flowing, lustrous hair. In the 1990s, these women shared Rahua’s power with renowned New York stylist and colorist Fabian Lliguin, a native Ecuadorian of Quechua descent.
Intrigued, Lliguin studied Rahua’s revitalizing effects on his own clients’ hair. Dry, damaged strands sprang to life with renewed, bouncy elasticity. Color treatments remained shiny and vibrantly true. Irritated scalps calmed under Rahua’s soothing care.
The key to Rahua’s outstanding performance is its molecular structure. Unlike other botanical oils that simply coat strands, the extraordinarily small Rahua oil molecule deeply penetrates the hair’s cortex – bonding and repairing it – while simultaneously smoothing the hair’s cuticle.
Today, Amazon Beauty features Rahua as the star ingredient in the Rahua hair care collection. We are privileged to be building this earth-friendly, sustainable business in partnership with women from Amazonian nations such as Waorani, Achuar, Quichua, Quechua and Shuar. We at Amazon Beauty share their reverence for the rainforest and its indigenous cultures. Our Rahua and ungurahua oils are sourced and processed by these women and men in accordance with the traditional methods that have been passed down for generations.
The Amazon’s most potent beauty secret can now be yours with Rahua, a luxurious collection of 100% natural hair care products delivering transformative, gorgeous results.